Marketing Grants for Nonprofits

NOTE:  This program is NOT a grant, but rather a matching funds program.

About Elevation

Mission

Traditionally, technology and nonprofits have existed in separate worlds. At Elevation, we are bridging this longstanding gap by combining these two ostensibly different industries into one. We believe that technology is a catalyst that can propel nonprofits into making a greater impact. Our team at Elevation is that bridge and our solutions are the driving forces behind nonprofits generating quantifiable change and inspiring others to do the same. This idea is the foundation of how we do business every day.

Read more about mission & values here. 

Our Approach

At Elevation, we are united under one goal – provide quality digital solutions to nonprofit organizations so they can continue generating measurable change in their communities. In order to fulfill this mission, we have fostered a design process that is customized, flexible, and results-driven. Our clients receive fully functioning, efficient websites, and more. Your website is a tool and an integral part of fulfilling your nonprofit’s mission. When developed with the right team and ideas, you’ll be able to reach broader audiences and transmit a greater positive impact.

Read more about Elevation's team & clients here.

1 for 1 Matching Fund

For every dollar your nonprofit invests in Elevation’s in-house services, we will match that dollar with one of our own.

Born out of our mission to elevate nonprofits’ impact, our 1 for 1 Matching Fund helps us to provide otherwise out-of-reach services to eligible nonprofit partners.

How can your organization participate?

If you are a nonprofit with a project and would like to apply for assistance, please complete our brief online application.

Are there Additional Requirements? 

We work with all sectors, from religious to environmental, provided that their missions align with the values listed on Elevation's "About Us" page. For logistical purposes, we do rely on a point of contact based in the US, Canada, or Europe, but past recipient organizations have been located across the Americas and Africa as well.

Which Projects are Eligible? 

• Website Design & Re-design in WordPress
• Copywriting
• CRM Integrations in WordPress
• Branding & Graphic Design
• Marketing & Google Grants
• On-going WordPress Support
• Website Hosting

Is there a maximum benefit? 

We match what you raise, up to a 50K project. (For a 50K project, we’ll fund up to 25K. For a 16K  project, we fund up to 8K, etc.) We consider projects over 50K to be appropriate for well-established organizations and thus are not eligible for this program. We still strive to provide all nonprofits with the best results for every dollar they spend.

Why do we need other funding for the first half of our project?

We understand that nonprofits are under-resourced. We include a stipulation about additional funding to support an organization's commitment to finishing a project, which we have found to work best when additional parties are invested. If you feel the project minimums are unachievable for your organization but you can provide empirical data showing strong community support, please include that information in your application.

What is the timeframe for projects? 

The minimum timeframe for projects is 4 months, though most projects take 5 to 6 months to complete. Projects that take longer than 6 months due to delays from the client incur an extraordinary fee.

What is the time commitment required from our staff? 

On average, website clients can expect their staff to dedicate 10 labor hours each week in order to make adequate progress. The amount of time required from your staff members depends on how much they split up the work and how much support your organization has for creating content, writing copy, and accessing hosting and integration information from the other technologies you use. Significant, actionable progress on a project must be made within two weeks of a request from the Project Manager, or your project will be placed on hold.

Our Story

F.Y. Eye came to be during bumper-to-bumper traffic on the Major Deegan en route to a Yankees-Mets baseball game. As we inched along the Expressway, we noticed a series of billboards advertising things that we did not need or want. With nothing to do but feel some sense of road rage, we reflected on how beneficial it would be to have a billboard that promoted public service announcements (PSAs).

The idea of having one billboard transformed into a network of hundreds of digital screens and partnerships with storefronts, community centers and online and in-print advertising slots that provide extensive coverage of PSAs throughout the five boroughs of NYC and beyond.

That night, not only did the idea behind F.Y. Eye hatch, but also, in case you were wondering, the Mets won.

About Us

F.Y. Eye is a nonprofit advertising organization that works with other nonprofits, government agencies and community based organizations to communicate important mission-driven messages to your target audiences regardless of budget.

F.Y. Eye helps clients build stronger brand awareness, implement free and low-cost outreach campaigns, and facilitate effective engagement with its constituents. We offer strategic message distribution and effective, affordable content development to ensure that no good community program, service or announcement is lost in the shadows.

Since 2005, our clients have entrusted F.Y. Eye to develop, enhance and distribute their communication campaigns. Our vast network of partners throughout NYC coupled with our strong grasp of the New York market enable us to position your important public service announcements strategically, creatively and affordably.

PSA Network Criteria

F.Y. Eye promotes social impact messages that aim to protect or empower a vulnerable population, a community-driven effort, an environmental resource and/or our democracy. We do not communicate commercial or fundraising messages for free on the PSA Network. Peruse our PSA Gallery to get a sense of the types of nonprofit messages we publicize.

PSA Distribution Overview

F.Y. Eye will distribute your PSA to all nonprofit partners in the PSA Network. Our nonprofit partners have the right to refuse any message that they do not believe is relevant to their audience or conflicts with their interests or values. While we encourage our nonprofit partners to display all F.Y. Eye messages, we cannot guarantee distribution in any one location.

Create Your Campaign

Advertising is an art and a science. We will work with you to craft a high-impact message that will result in direct action, behavior change or a meaningful shift in perception.

Need creative support? F.Y. Eye works with talented impact artists that can help turn your idea into a reality at a rate you can afford. If you are producing the campaign independently, contact us for details on design guidelines, creative specifications and formatting.

Consider reaching more people by translating your campaign into different languages! F.Y. Eye also provides translation services in Korean, Chinese and Spanish for free through our partnership with the Asian/American Center at CUNY Queens College.

NOTE: Nominations for the Civil Society Awards are now closed. However, the Manhattan Institute welcomes award nominations on a rolling basis. To tell us about an outstanding nonprofit leader—and their organization—who is contributing to a vibrant civil society in your community, please email: [email protected]

About

History has shown that free markets are the best way to organize economic activity. But the Manhattan Institute understands that in a healthy society, markets are complemented by charitable and philanthropic enterprises, which both help those in need and prepare people to realize their full potential. Since its founding, the United States has been characterized by a vibrant civil society in which nonprofit, nongovernmental organizations—with the help of volunteers and private philanthropy—work to address social challenges.

To support and reinvigorate this tradition, the Manhattan Institute established the Social Entrepreneurship Initiative in 2001, now known as the Tocqueville Project. Directed by MI Senior Fellow Howard Husock, it combines research, writing, events, and conversations with scholars, practitioners, government officials, and community leaders to make the case for the value and benefits of a strong civil society. The goal of the Civil Society Awards program is to find and recognize the best of America’s new generation of nonprofit leaders.

Tocqueville wrote that “Americans of all ages, all conditions and all dispositions, constantly form associations... religious, moral, serious, futile, enormous or diminutive.” This combination of association and philanthropy has given us everything from the Boy Scouts to Big Brothers Big Sisters.

Just as we have private entrepreneurs, we also have social entrepreneurs, who address societal challenges and find private funds to do so. These individuals develop solutions to emerging needs and problems, while helping to keep our social fabric from fraying. It is their work that the Civil Society Awards highlight and encourage.

Manhattan Institute welcomes nominations for our Civil Society Awards on a rolling basis. To tell us about an outstanding individual—as well as their nonprofit organization—who is contributing to a vibrant civil society in your community, please visit our nomination page. 

NOTE: We are shifting to a rolling process for identifying and vetting organizations. This will allow us to revisit some of the most promising ideas in our existing pool and see how they are progressing, while also searching for new ideas.

If your organization meets the above criteria and you believe your idea is a fit for The Audacious Project, we encourage you to complete the brief survey. We will review every submission on a rolling basis and the link will stay open all year; over time, we may contact a small number of survey responders to submit an application.

About

Housed at TED, which has a long track record of surfacing ideas worth spreading, and supported by The Bridgespan Group, the project is a unique partnership between some of the most respected organizations in philanthropy and the public. The Audacious Project attempts to address a major frustration faced by the world’s change-makers. Without access to venture capital or stock markets, social entrepreneurs have to pitch donors one-by-one, often a deeply inefficient process for all involved. The Audacious Project aims to: (1) encourage the world’s greatest change-agents to dream bigger than ever before (2) shape their best ideas into viable multi-year plans and (3) present those ideas in a compelling way to potential supporters. Our goal is to make philanthropy more collaborative, more inspiring — and more effective.

Launched in 2018, The Audacious Project has already shown what humanity can accomplish when bold ideas meet real resources. From the thousands of people in the US awaiting trials from home because of The Bail Project’s fast growth, to the hundreds of thousands of smallscale farmers in Sub-Saharan Africa enjoying better harvests because of One Acre Fund’s increased capacity, The Audacious Project is empowering social entrepreneurs and nonprofit leaders to take on the world’s biggest and most urgent challenges.

The Process

Every year, The Audacious Project works with proven change-makers to surface their best, boldest ideas for tackling global problems.

Each candidate goes through a rigorous ideation and due diligence process, with research and vetting done by teams at both TED and The Bridgespan Group. From the initial spark of an idea to a completed project proposal, the candidates are narrowed down to a group of finalists whose ideas feel truly audacious with a clear and viable path to execution. These finalists are presented privately to groups of donors and unveiled at the annual TED conference. The goal is that each attracts a community of supporters, from both the philanthropic space and the public.

Then the hard work starts. Ideas that are part of The Audacious Project typically have a timeline of three to five years. While public supporters give meaningful donations online, donors typically commit financial support paid annually, provided project milestones are met. We offer regular updates and pass on all supporters' ideas, messages of encouragement and offers of other resources. Several years on, we will celebrate success together — or learn from failure. Either way, we will have participated in a new form of philanthropy.

Our Mission

Delta believes data is powerful and anyone should be able to use it for change in their community. We partner with non-profits and communities all over the world to build technical capacity that generates positive social impact.

Background

Delta Analytics is community of 90+ data scientists, economists, analysts, and software engineers seeking to leverage their data skills for the welfare of the community. While our primary background is in the private sector, we apply our skill set to facilitate progress in the nonprofit world. We find the data questions of the social sector fascinating and address them with an eye towards high impact and sustainability.

Delta Data Grants

Every year, Delta Analytics partners skilled data scientists, engineers and analysts with nonprofits around the world for free. We provide a wide range of data-related services catering to non-profits big and small. Very few projects are straightforward but all start off with a question. Where is my funding coming from? How did my free after-school mentoring program impact test scores? How many people have we reached in the past 6 months?

Armed with a clear question, we can decide what services best illuminate an answer. That is why we start off with an application -- we want to work with nonprofits who have a well-defined sense of what they want to achieve. Our potential services are described in more detail below.

Data Management

If you have data but are unsure what to make of it, we can help transform the data into something meaningful. We can set up data management systems that let you pull important insights from the information at your fingertips.

Data Analysis

Delta can run statistical analysis to help assess impact on measurable variables. For instance, we can tell an environmental organization how much waste it has reduced per dollar spent.

Marketing Metrics

Understanding who you work with is crucial to maximizing your influence; Delta can analyze data to help you categorize your market. For example, we can track characteristics of donors, clients, or volunteers, and provide insights on the demographics of stakeholders.

Data Visualization & Presentation

Delta creates engaging graphs, charts, and tables to help you visualize data. These can be utilized for internal processes or to show off your organization's impact to the world.

About Us

A Community Thrives is a grantmaking and crowdfunding program from the USA TODAY NETWORK, which includes USA TODAY and Gannett’s hundreds of local media brands. The initiative is part of the Gannett Foundation and supports nonprofit organizations with projects focused on community building. Since 2017, the program has helped to distribute more than $6.5 million from donations and grants across the nation.

Let's build change, together!

We started A Community Thrives, a nationwide grantmaking and crowdfunding initiative, because your great ideas for how to improve your community need a great big network of people to bring them to life. A Community Thrives offers a way to get your neighbors, friends, family, and peers excited to support your community-building ideas, and most importantly, a chance at +$2,000,000 in grants to get them off the ground and running.

There are three types of grants in the A Community Thrives program. 

• National Project Grants can be awarded to any applicant accepted to the challenge after the organization meets the fundraising minimum. Grants will range from $25,000 to $100,000.
• Local Operating Grants can be awarded to any applicant that serves a local Gannett market, accepted to the challenge, after the organization meets the fundraising minimum. Minimum grants will be $2,500.
• Incentive Grants will be awarded based on fundraising success. A total of $200,000 will be awarded during the Fundraising phase of the Campaign to those qualifying organizations that raise the most funds or activate the most unique donors. See full description below. 

Nonprofits who would like to be considered for the National Project and Local Operating grants must fundraise through the crowdfunding campaign, A Community Thrives Challenge, and raise a minimum amount depending on the organization's operating budget. Organizations must fundraise to be eligible for the "bonus" incentive grants.Fundraising Minimum Requirements

• Tier 1 organizations will be those organizations that entered an Annual Operating Budget of less than $500,000 in their application, and must raise $3,000.

• Tier 2 organizations will be those organizations that entered an Annual Operating Budget of $500,000 or more in their application, and must raise $6,000 minimum.